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PSA MARKETINGData Protection

Privacy Policy

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.

“Personal data” is all information that relates to an identified or identifiable natural person.

Server log files

You can visit our website without providing any information about yourself. Every time you access our website, usage data is transmitted to us or our web host / IT service provider via your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 Abs. 1 lit. f GDPR out of our predominant legitimate interest in ensuring trouble-free operation of our website and improving our offer.
 

Contact reviews newsletter

 

Collection and processing when using the contact form

When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data.

The processing takes place on the basis of Art. 6 Abs. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Proven Expert customer review

We use the evaluation tool “Expert Systems AG” for our website

Quedlinburger Strasse 1

10589 Berlin

Germany

After our consultation, we would like to ask you to rate and comment on our support with us. Processing takes place on the basis of Art. 6 Paragraph 1 lit. a GDPR with your consent, provided that you have expressly consented to the transfer of your data and the receipt of the request for evaluation. You can revoke your consent at any time using the corresponding link in the e-mail or by notifying us, without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.   

Use of the email address for sending newsletters

We use your email address, regardless of the contract processing, exclusively for our own advertising purposes for sending the newsletter, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 Abs. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list. Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.

 

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is accessed again. We use these cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after changing pages.

The processing takes place on the basis of Art. 6 Abs. 1 lit. f GDPR out of our predominant legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer. Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and individually decide whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):

Chrome browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer:

https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 

Analysis of advertising

The data processing described below in this section, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation.

 

Use of Google Analytics

We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.

The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google Analytics uses cookies, which allow an analysis of the use of the website by you. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines. You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install [

https://tools.google.com/dlpage/gaoptout?hl=de].

To prevent data collection and storage by Google Analytics across devices, you can

set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to have a comprehensive effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics. For more information on terms of use and data protection, see

https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

 

Use of Google Ads conversion tracking

We can use the online advertising program “Google Ads” on our website and, within this framework, conversion tracking (evaluation of visit actions). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can tell that you clicked on the ad and were forwarded to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers.

The information that is obtained using the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines. You can deactivate personalized advertising for you in the advertising settings on Google. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de . Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there. You will then not be included in the conversion tracking statistics. 

You can find more information and Google's privacy policy at:

https://www.google.de/policies/privacy/


Use of Facebook remarketing 

 

We can on our site, the remarketing feature "Custom Audiences" Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") use . The purpose of the application is to address visitors to the website in a targeted manner with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. Your data may be transmitted to the USA. Facebook has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with European data protection guidelines.   

For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, see the Facebook data protection information at

https://www.facebook.com/about/privacy/.

 

Analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and so-called analysis programs. Your surfing behavior is usually analyzed anonymously; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration.

 

Facebook pixel

Our website can use the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion .   

In this way, the behavior of the site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected are anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines. This enables Facebook to switch advertisements on Facebook pages as well as outside of Facebook. As the website operator, we cannot influence this use of the data.

The use of Facebook pixels is based on Art. 6 Paragraph 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media.

You will find further information on protecting your privacy in Facebook's data protection information: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the advertising settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/. " 

 

Use of Google AdSense

We can (1600 Amphitheater Parkway on our website AdSense feature of the Google LLC use , Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. The data processing serves the purpose of renting out advertising space on the website and using this to address visitors to the website with targeted advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies to help analyze how users use the website.   

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:

https://support.google.com/ads/answer/7395996?hl=de.

Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative

Go to https://www.networkadvertising.org/choices/ and implement the additional information on opt-out mentioned there.

You can find more information and Google's privacy policy at:

https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/

 

Use of Bing Ads

We can on our website Bing Ads of Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399; "Microsoft") use .   

When you click on an ad placed by Microsoft Bing Ads, a conversion tracking cookie is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Microsoft can tell that you clicked on the ad and were redirected to this page.

 

Information that is obtained with the help of the conversion cookie is used to create conversion statistics. We find out the total number of users who clicked on one of our advertisements and were forwarded to a page with a conversion tracking tag. A personal identification of these users is not possible. Your data may be transmitted to the USA. Microsoft has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will subsequently not be included in the conversion tracking statistics.

For more information on data protection and the cookies used by Microsoft Bing, see:

https://privacy.microsoft.com/de-de/privacystatement

 

Plug-ins

Use of YouTube

We can use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is an affiliate of Google LLC (1600 Amphitheater Parkway, Mountain View, CA. "Google") affiliated company; 94043 use .   

The function shows videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.

You can find more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in the

YouTube data protection information (https://www.youtube.com/t/privacy).

 

Affected rights and storage duration

 

Duration of storage

After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the deadline, unless you have consented to further processing and use.
 

Rights of the concerned person

If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR to: Right to information, to correction, to deletion, to restriction of processing, to

 

Data portability.

In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as against processing for the purpose of direct mail. Contact us if you wish. The contact details can be found in our imprint.

 

Right of appeal to the supervisory authority

According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

 

Right to object

If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time with future effect for reasons that arise from your particular situation. After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing is carried out for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last update : 19.11.2020

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